Cambridge Analytica: The data firm's global influence

The company accused of using the personal data of millions of Facebook users to influence how people vote is not shy about its international portfolio.
Political consulting firm Cambridge Analytica is facing questions over whether it used personal data to sway the outcome of the US 2016 presidential election and the UK Brexit referendum.

But its reach extends well beyond the UK and US, with its website boasting of supporting more than 100 campaigns across five continents.


Media captionAlexander Nix, CEO of Cambridge Analytica was filmed by undercover reporters for Channel 4 News
The company has suspended its CEO, Alexander Nix, who was filmed as part of a Channel 4 investigation giving examples of how the firm could swing elections around the world with underhand tactics such as smear campaigns and honey traps.

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The UK-based company, which denies any wrongdoing, has an extensive record of work abroad. Here's what we know about it.

Europe
As part of the Channel 4 investigation, executives said Cambridge Analytica and its parent company Strategic Communications Laboratories (SCL) had worked in more than 200 elections across the world, including in the Czech Republic.

"We've just used a different organisation to run a very, very successful project in an Eastern European country where... no-one even knew they were there," company executive Mark Turnbull said.

Cambridge Analytica's website also says it was involved in political campaigning in Italy in 2012, on behalf of a "resurgent political party last successful in the 1980s".

"CA's suggested reforms allowed the party to perform beyond its initial expectations at a time of turbulence in Italian politics," it says.

But the role of SCL goes back much further. It claims to have helped the Orange Revolution in 2004 in Ukraine which helped bring the pro-Western President Viktor Yushchenko to power.

"SCL succeeded in maintaining the cohesion of the coalition to ensure a hard-fought victory," an old post on the SCL website reads.

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