Mark Zuckerberg spins himself some time

There are two ways to look at Mark Zuckerberg's comments on Wednesday, his first since the Cambridge Analytica crisis unfolded.

They showed either a chief executive getting on top of the situation, and making what sounded like significant concessions in areas we wouldn't expect.

Or, it was a skilled, composed display of PR spin - a media appearance for which he had almost six days to prepare.

Speaking to CNN's Laurie Segall, Mr Zuckerberg made it look like he was giving up a lot, while simultaneously dodging the big issues.

Yes, he said he welcomed more regulation - but in a way that wouldn't have that much impact on Facebook's business at all.

Yes, he said he would be "happy" to testify before Congress and other committees around the world - but immediately gave himself the get-out clause he has used to avoid all of the other hearings so far.

Yes, he did say sorry - but only for the situation, not specifically for the actions of his company.

Simply - Mr Zuckerberg did enough to buy some time